Sources & Disclosures
Research, data, and other materials referenced throughout WRH Advisory.
Sources
McKinsey & Company
The State of AI in 2025: Agents, Innovation, and Transformation
McKinsey & Company · 2025
Referenced on: Home
6% of respondents qualified as AI high performers, defined by McKinsey as organizations reporting more than 5% of EBIT attributable to AI and significant value from AI.
How to Implement Transformations for Long-Term Impact
McKinsey & Company · May 26, 2023
Referenced on: Transformation
Organizations reported losing an average of 42% of the potential financial value of transformation during execution and sustainment.
PwC
PwC’s 29th Global CEO Survey: Leading Through Uncertainty in the Age of AI
PwC · 2026
Referenced on: Our Approach
Among 4,454 CEOs across 95 countries and territories, 56% reported realizing neither higher revenues nor lower costs from AI during the preceding 12 months.
IBM Institute for Business Value
Data Dividend: How C-suites Turn Data into Impact
IBM Institute for Business Value · 2025
Referenced on: Data & AI · Product · Operating Advisory
The study surveyed 1,700 Chief Data Officers globally.
Data & AI
81% said their organization's data strategy is integrated with its technology roadmap and infrastructure investments, while only 26% were confident their data could support new AI-enabled revenue streams.
Product
84% said their unique data products had already provided significant competitive advantages.
Operating Advisory
92% said focusing on business outcomes is necessary to succeed in their role, while only 29% had clear measures for determining the value of data-driven business outcomes.
Deloitte
AI ROI: The Paradox of Rising Investment and Elusive Returns
Deloitte · October 22, 2025
Referenced on: Strategy & Execution
Among 1,854 executives surveyed across Europe and the Middle East, 85% reported increasing AI investment during the preceding 12 months, while only 6% reported achieving satisfactory ROI on a typical AI use case in under one year.
Disclosures
*Companies and organizations referenced on this website reflect the professional experience of WRH Advisory professionals throughout their careers. Such references are provided solely to describe that experience and do not represent or imply that these organizations are or have been clients of, affiliated with, sponsors of, or endorsers of WRH Advisory.
Third-party research, statistics, publications, and other information referenced by WRH Advisory are attributed to their original sources and provided for informational purposes. WRH Advisory does not claim ownership of third-party materials, and reference to a third-party organization or publication does not imply its endorsement of WRH Advisory.